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JF PLOUFFE
JF brings a wealth of experience in mountaineering, skiing and climbing. Such experience allows JF to coach elite athletes, helping them reach their full potential. JF also enjoys leading multi-day expeditions around the world for high profile international clients.
JF hopes that his adventurers, positive energy and determination will inspire people to get out there and connect with the environments they live in. He wants to encourage people of all abilities to make the most of the nature around them and create their own unique adventures.
He spends his spare time climbing and skiing in the mountains and discovering life with his kids. When JF is not spending time outdoors, he is either recharging his batteries by eating lots of spinach and power cookies, or in a coffee shop writing down his future goals for the next adventure.
He lives by the motto: live the life you have always imagined.